KNOWLEDGE
Your data already knows
more than you think.
Phil combines the world's greatest Thinking Models to help you see opportunities, risks and ideas from every perspective.
Every profession creates data.
Everyone can become more intelligent by understanding it. Hover any field to see what Phil would surface.
Content Creator
CONNECT
InstagramTikTokYouTubeLinkedInAnalytics
PHIL DISCOVERS
Which posts consistently outperform.
The best times to publish.
Topics that drive the highest engagement.
Which collaborations actually grow your audience.
Which content should become a series.
SSSimon Sinek · Purpose
Ecommerce
CONNECT
ShopifyStripeMeta AdsGoogle AdsEmail
PHIL DISCOVERS
Which products create loyal customers.
Where profit is leaking.
Which campaigns drive lifetime value.
Inventory risks before they bite.
Pricing opportunities.
WBWarren Buffett · Long Term Value
Logistics
CONNECT
Fleet systemsFuelGPSMaintenanceOrders
PHIL DISCOVERS
Routes wasting time.
Drivers costing the business money.
Maintenance patterns before failures.
Fuel optimisation opportunities.
Delivery bottlenecks.
RDRay Dalio · Systems Thinking
Sales
CONNECT
HubSpotSalesforceGmailCalendarCalls
PHIL DISCOVERS
Why deals stall.
Which reps consistently outperform.
Which customers are likely to buy.
Where the pipeline is slowing.
The next best action per deal.
CMCharlie Munger · Mental Models
Finance
CONNECT
QuickBooksXeroBankingExcelInvoices
PHIL DISCOVERS
Cash flow risks.
Customer concentration.
Profitability trends.
Forecast accuracy.
Hidden costs.
DKDaniel Kahneman · Decision Science
Schools
CONNECT
Google ClassroomTeamsFinanceAttendanceComms
PHIL DISCOVERS
Students needing support.
Teacher workload.
Parent engagement.
Resource usage.
Operational inefficiencies.
PDPeter Drucker · Management
Healthcare
CONNECT
SchedulingPatient systemsBillingDocuments
PHIL DISCOVERS
Appointment bottlenecks.
Capacity planning.
Patient trends.
Administrative inefficiencies.
FPFirst Principles · Fundamentals
Marketing
CONNECT
MetaGoogleMailchimpHubSpotCRM
PHIL DISCOVERS
Which campaigns actually drive revenue.
Real customer journeys.
Marketing waste.
Audience behaviour.
Where to spend next.
SJSteve Jobs · Radical Simplicity
Property
CONNECT
CRMFinanceListingsMarketingContracts
PHIL DISCOVERS
Which agents outperform.
Price optimisation.
Areas generating demand.
Lead quality.
Deals at risk.
NRNaval Ravikant · Leverage
AND DOZENS MORE
ConstructionManufacturingLegalAccountingRecruitmentHospitalitySportNon profitsUniversitiesGovernmentConsultingEngineeringInsuranceInvestment firms
THE THINKING MODELS BEHIND EVERY INSIGHT
Not who they are.
How they think. Hover any model to feel the page shift into its way of reasoning.
WB
Warren Buffett
Long Term Value
Weighs every choice by the value it still holds in ten years.
CM
Charlie Munger
Mental Models
Runs a problem through many disciplines, then inverts it.
RD
Ray Dalio
Systems Thinking
Traces every outcome back through the system that produced it.
SJ
Steve Jobs
Radical Simplicity
Removes everything until only what matters is left.
AE
Albert Einstein
Imagination
Reframes the question before trying to answer it.
EM
Elon Musk
First Principles
Rebuilds from fundamentals, ignoring how it's always been done.
NT
Nassim Taleb
Antifragility
Protects against the downside no one else is pricing in.
DK
Daniel Kahneman
Decision Science
Separates evidence from instinct and thinks in probability.
NR
Naval Ravikant
Leverage
Chooses the option with the most long term leverage.
PD
Peter Drucker
Management
Asks what the work is really for before optimising it.
LdV
Leonardo da Vinci
Curiosity
Connects ideas across completely unrelated fields.
AT
Alan Turing
Computation
Breaks the ambiguous into precise, testable steps.
KNOWLEDGE GUIDES
Ideas worth understanding.
INTELLIGENCE
How AI finds patterns humans miss.
Quick read
DASHBOARDS
Why dashboards only answer questions you already asked.
Quick read
DATA
The hidden cost of disconnected data.
Quick read
FUTURE
Why every business will become data driven.
Quick read
DECISIONS
How Thinking Models improve decisions.
Quick read
FUTURE
The future of business intelligence.
Quick read
FOUNDATIONS
The difference between information and intelligence.
Quick read
FOUNDERS
How founders should think with data.
Quick read
CONTEXT
Why context matters more than data.
Quick read
INTERACTIVE DEMO
Choose a profession.
Pick a field and watch what Phil would discover.
CONNECTED DATA
POS
Reservations
Inventory
Payroll
Google Reviews
THINKING MODEL
CM
Charlie Munger
Mental Models
Phil · Munger thinking
Friday evenings consistently generate your highest margins, yet staffing stays at weekday levels.
Menu complexity is adding roughly 19% to preparation time.
Cutting three low performing dishes would raise kitchen throughput and shorten customer wait times.
Understanding data is becoming a competitive advantage.
The businesses that win tomorrow won't collect more data. They'll understand it faster. Knowledge exists to help every organisation learn how.